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Don't Drink and Drive Campaign

Don't Drink and Drive Campaign



Project Description:

This final project was completed in the class Design for Society (Spring 2011) and was designed with the help of Scott Howard (EMAC 2011). The visual concept of this project is part of an experience that comes packaged in a video game; a perfect way to reach the target audience of young adults. The different aspects of the campaign include an in-game advertisement as well as two actual products, a lanyard and a poster. These items feature a design that is composed of neon colors, reminiscent of street signs. The different illustrations in the design reflect many aspects of traffic, including street signs, traffic lights, and roads.

Software Used:

Adobe Illustrator


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